COTTON ON
CONTENT AT THE PACE OF COMMUNITY FOR A GLOBAL FASHION AUDIENCE
Global content production for Australia’s leading fashion retailer.
Cotton On is one of Australia’s most popular fashion and apparel retailers. From humble beginnings in Geelong, Victoria; the Cotton On team were making big strides to scale up their digital activity both locally in Australia and in key global markets in the United States, United Kingdom, Brazil and Africa.
Working in partnership with Cotton On, We The People designed a ‘rapid & relevant’ creative production approach to fill Cotton On’s content hungry social feeds through Summer 2022.
To supply Cotton On’s global marketing teams with the fresh creative content they needed to stay relevant on the News Feed & For You Page, we developed a rapid 14-day content production cycle to help them keep pace.
Our Social Strategy & Video Production teams developed a series of creative content ideas that were captured, edited and delivered across a variety of Stories, TikTok’s, Stills, Polls and Reels. This approach saw our team expand a single idea and develop platform specific assets.
Leveraging We The Peoples’s social content creation community, we were able to place local, real faces alongside Cotton On’s hero campaigns to bring the brand to life across key brand pillars.
